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In-house AI Search Workshop
The search landscape has changed. Most companies are still optimizing for the old world.
The real shift isn't from Google to ChatGPT, but from "optimizing one channel" to understanding how people search, explore and decide across all platforms. In this in-house workshop your team will work on this hands-on, using your own brand as a case.
Your brand
[ The shift ]
Google is no longer the whole story, but neither is ChatGPT
Consumers search via ChatGPT, ask follow-up questions to Perplexity or Claude, seek advice on Reddit, discover brands via TikTok and YouTube, and use AI assistants as personal advisors. The path from "keyword → click → website" still exists, but it's no longer the only one - and increasingly not the most important.
The reflex of the SEO industry? Replace "Google" with "ChatGPT", slap on a new tool and call it innovation. But LLMs and AI assistants work fundamentally differently: they combine information from dozens of sources and recommend what they encounter most frequently and consistently. Not what's technically best optimized.
85%of brand mentions in AI Search come from third-party content
Only 13% comes from your own site. Your brand is recommended based on what others say about you.
89%of buyers research on at least 3 platforms
The purchase decision isn't made on a single channel.
5xhigher conversion via AI Search than via Google
AI search results convert on average 5x better than traditional Google results.
Sources: AirOps Research, McKinsey & Company, Superprompt Research
What we do differently than GEO trainings
Most GEO trainings focus only on AI search platforms like ChatGPT and Perplexity. But they miss a crucial piece: the sources that feed these AI systems. Your customer searches, compares and decides in many more places than just AI assistants.
During the workshop your team goes beyond AI assistants alone: to Reddit, YouTube, reviews and forums, where models draw recommendations from, and where your audience actually browses. The team learns not only to show up in AI answers, but to influence the full decision path. Afterwards you have clear playbooks to execute per platform.
Our strategy and audits run on proprietary technology that deliberately goes far beyond monitoring LLM output: context and choices first, then broad diagnosis, then measurements such as prompt visibility as feedback, because mainstream tools fell short strategically and lacked flexibility.
GoogleChatGPTPerplexity
ClaudeGemini
CopilotGoogleChatGPTPerplexityClaudeGeminiCopilotRedditYouTubeTikTok
LinkedIn
Wikipedia
BingRedditYouTubeTikTokLinkedInWikipediaBing[ Who in your team? ]
Get recommended where your audience searches
For marketing, SEO and content roles and leadership who want the same picture and priorities, together at the office.
Marketing managers
You want to understand how AI search results work across assistants, and what that means for brand visibility, not the hype, the real story.
The team shifts from channel reporting to steering visibility across the full decision path.
SEO specialists
You see the GEO hype and ask: is this really new? In the workshop the team gets an honest answer and a strategy that goes further.
From 'managing rankings' to 'influencing recommendations in AI answers and across multiple platforms'.
Content strategists
You want to know why AI systems recommend some content and ignore others, and how to respond on your channels and on sources like Reddit and YouTube.
From content for Google to content that LLMs want to cite.
Business owners & executives
No hours of tactics, the right strategic choices about online visibility. You learn which questions the team should ask and which assumptions to drop.
From 'we do SEO' to steering visibility across the entire AI search ecosystem.
This workshop is less suitable if you...
- Mainly want hands-on technical SEO, this workshop is about AI discoverability, not classic technical SEO.
- Only want to learn ChatGPT prompts, we cover all AI assistants and source platforms.
- Won't bring people from marketing, content or strategy, the workshop is for teams for whom discoverability is part of the job.
[ The program ]
What the team learns
This workshop follows our Think again method: first understand how the new search landscape works, then reconsider which assumptions to drop, and only then apply. During the day the team works hands-on with your brand, one case, one shared language.
The team shifts from channel thinking to owning multi-platform AI visibility.
1
Understand
New mental models for the search landscape
Search Intent per Platform
Search behavior differs fundamentally per platform. A Google search and a ChatGPT prompt stem from different intentions.
- How intent differs: Google vs. ChatGPT/Perplexity/Claude vs. Reddit/TikTok/YouTube
- Mapping the 'Messy Middle' for your audience
- Recognizing prompt patterns in AI assistants
Skill: reading AI search behavior per platform and translating it to strategy.
How AI models select sources
LLMs are pattern recognizers at their core. They learned from the internet which words, concepts and sources belong together. The answer is in the answers: understand the patterns and you understand the system.
- How LLMs weigh, cite and prioritize
- Why AI recommendations ≠ Google rankings
- Patterns and signals from Reddit, YouTube and reviews
Skill: thinking in sources and patterns instead of positions.
2
Reconsider
Letting go of old reflexes
The GEO trap
The industry replaces keywords with prompts, packages it in expensive tools with cosine similarity scores, and calls it a revolution. But you don't need a math degree to understand AI search. You do need an honest look at what has actually changed.
- Why GEO tools are unnecessarily complex
- Website optimization: necessary, but insufficient
- Ranking vs. being recommended across multiple AIs
Skill: dissecting hype to find what truly works for your brand.
From channel to decision journey thinking
The real question isn't "how do I score in ChatGPT?" but "how do I influence the purchase decision, regardless of where it starts?"
- Orientation journey: Google → AI assistant → YouTube/Reddit
- Internal vs. external optimization
- Which SEO tactics still hold up
Skill: directing the entire decision journey instead of separate channels.
The team's blind spots
Live analysis with the team: how does your brand perform in AI search and on the platforms where your audience explores? Often surprising: the content you're proudest of isn't always what moves the decision.
Skill: AI results as a mirror for strategy.
3
Apply
New working model. Execute together
Internal optimization
Your website
- Reverse-engineer AI expectations
- Structure content for citations
- Measure visibility across AI assistants
Skill: creating content for AI readers.
External optimization
Everywhere your audience looks
- Build presence: Reddit, YouTube, reviews
- Consistent signals across sources
Skill: managing reputation as AI input.
Multi-Platform Strategy
Discoverability in 2026 is no longer a channel strategy. You build an approach that works across the entire decision path:
- Social Discovery (Reddit/TikTok/YouTube)
- Video search optimization
- Cross-platform content that feeds AI
Skill: AI search ecosystem as one strategy.
[ Toolkit for the team ]
From GEO dashboards to multi-platform AI compass
You don't need expensive prompt-tracking tools to succeed in AI Search. In this training you learn to analyze AI answers yourself and extract the right insights, with smart methods you can reuse tomorrow.
Multi-Platform AI Visibility Score
Measure visibility across AI assistants and source platforms. You'll learn to track your 'Share of Model' and understand what that score really tells you, across ChatGPT, Perplexity, Claude and more.
Skill: Steering on 'Share of Model' instead of Google rankings.
Repeatable with your own data
Prompt & Query Mapping
Start from your audience's pain points and questions. Translate those into the prompts they use to search in ChatGPT, Perplexity and Google. Discover where your brand appears, where it doesn't, and where your competitors are visible.
Skill: Translating audience questions into AI search strategy.
Live with your brand
Your site: AI-Readiness Scan
How well is your website prepared for AI? You'll gain insight into both content and technical aspects: what does an AI system pick up, what does it miss, and what needs improvement? You'll leave with a clear action plan.
Skill: Independently assessing where your site stands and what to prioritize.
Concrete action plan for your site
Beyond your site: Platform & Source Canvas
How does your brand perform on Reddit, YouTube, review sites and forums? Where are you mentioned, where aren't you, and where are the opportunities? You'll map out which external sources feed AI systems and how to strategically leverage them.
Skill: Identifying opportunities and blind spots on external platforms.
Action plan per platform
The difference: Afterwards the team has crystal-clear insights and a concrete, prioritised action plan, aligned in the same room. No expensive tool subscriptions needed.
What your team gets
The journey around your team
Not a public course: a journey around your team, preparation, one intensive in-house day, then reference material for the team and community access.
1
Intake
Before the workshop we have a short call with you. We learn where the organisation stands: market, competition and what the team needs. That shapes the day around your sector and case.
2
Workshop day
A full day at your office: the team runs through the Think again method hands-on with your brand. Afterwards: concrete frameworks, a shared action plan and the same vocabulary about AI Search.
3
Deep dive
After the workshop the team gets access to our online learning hub, background, depth and playbooks, to use whenever you want.
4
Community
You can also use the Think again community for questions and sparring, alongside the colleagues you went through the day with.
1 day
Intensive program
In-house
At your office
Deep dive
Online playbooks & reference material
Community
Questions & sparring
[ Who's teaching? ]
Two professionals who know search from the inside
Not theorists, but two entrepreneurs who have worked in SEO, content marketing and digital strategy for years. And who saw early on that AI fundamentally changes the playing field.
[ In-house Workshop ]
Workshop at your office
A full day where your team goes through the Think again method with your own brand. We tailor the programme to your industry and competitive landscape: no generic boilerplate, we go deep from the start. At your office, so we can work directly with your specific situation.
€ 3,000
in-house workshop, excl. VAT
Including all materials, concrete frameworks, action plan and access to the Think again community.
Schedule a callNeed the full picture?
Combine this workshop with an AI Search Strategy. Your team gets the skills, plus a three-layer audit, content strategy and prioritised action plan. Strategy + Workshop from €12,000.
View strategy packagesFrequently asked questions
Still have questions? Find the answers here.
Not convinced yet?
Schedule a short, no-obligation call and we'll see whether this in-house workshop fits, team size, expectations and timing. No sales pitch, just an honest conversation.
Schedule a callOr reach us directly via LinkedIn or email.