Introduction
Not every platform is equally strong everywhere. Google dominates navigation and information, but loses ground on emotion and inspiration. AI Search is growing fastest on generation and orientation. TikTok wins on entertainment and trends. Pinterest stands alone on moodboarding.
This overview shows how 15 platforms score on the 9 intents from the Search Intent Framework. For each platform you'll find a descriptive profile with strengths and weaknesses, a recognizable usage example, and quantitative scores in the interactive charts.
The scores are based on a combination of usage data, platform capabilities and behavioral patterns. They are not absolute truths but a well-founded starting point for strategic choices.
