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Custom AI development
Software that does exactly what your process needs. Built with the latest AI models.
Repetitive manual work, document flows, customer questions, reporting: we build AI solutions that take that work over. Tailored to your situation and live in weeks rather than months.
[ Sound familiar? ]
Why companies choose custom
- Your process leans on manual work nobody enjoys: retyping, checking, copying between systems.
- Standard packages cover 80 percent and it's exactly that last 20 percent that costs the most time.
- IT firms talk in months and six-figure budgets, while you want to see within weeks whether it works.
- Earlier AI pilots stayed demos; nothing reached the work floor.
[ The result ]
Production, not proof of concept
We don't build demos for the boardroom. Every solution goes to the work floor: connected to your systems, tested on real data and in use by the team.
You see what's there every week. Start smaller than a big IT project, go live faster and avoid surprises afterwards.
[ How we build ]Read the ThinkagainOS case
We build the way the newest AI labs build
We work daily with the latest models and tools, from Claude and Claude Code to Cursor. That lets us build in days what used to take weeks, at a fraction of traditional development cost.
Our own company runs entirely on software we built this way: CRM, documents, planning and analytics in one system. Read how in the ThinkagainOS case.
[ How we work ]
From process to production
1
Scope
Which process do we tackle and what should it deliver? We make the goal measurable before we build.
2
First working version
Within a few weeks the first version is up, tested on your real data. We fine-tune it together from there.
3
Live and in use
We connect the solution to your systems, put it into production and train the team that works with it.
4
Maintenance and iteration
We host and maintain, or hand everything over to your own IT. Further development happens per phase.
[ Who it's for ]
Who this works for
- You have a concrete process with recurring work and volume.
- A decision-maker is at the table and the lines are short.
- You want ownership: the solution becomes yours, including code and documentation.
Less suitable if you...
- Can manage with a standard package. If that's the case, we'll say so honestly in the first conversation.
- Don't yet know where AI pays off most. Start with the strategy programme instead.
- Need a partner for a multi-year enterprise systems project.
[ Who builds ]
You work with us directly
No layer of account managers or rotating juniors. The people you talk to are the people who build.
EMErik Mus
Co-founder Think again
AI strategy, Digital transformation & Product development
PMPeter Minkjan
Co-founder Think again
SEO, Content strategy & AI applications
[ Investment ]
Price indication after an intro call
The price depends on the complexity of the process, the connections to existing systems and who does hosting and maintenance. We work with a fixed price per phase, no billing by the hour. After the first phase you can always stop.
- Format
- In phasesFixed price and delivery per phase
- Timeline
- WeeksFirst working version fast, on real data
- Price
- Indication after intro callDepends on process and integrations
- Ownership
- YoursCode, data and documentation included
Frequently asked questions
Still have questions? Find the answers here.
Which process shall we tackle first?
Book an intro call. Together we'll look at the process with the biggest gains and you'll get an honest picture of what it costs and delivers.