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AI Search
Get recommended everywhere customers search
More people ask their questions in ChatGPT, Perplexity and Gemini. Classic search and discovery haven't gone away, and winning in AI Search isn't 'track prompts and call it strategy' or simply swapping Google for ChatGPT. It's about being present where your audience searches, orients and decides, on your site and beyond. We help across every layer, from a first training to a full strategic programme.
[ The shift ]
The search landscape has changed. Most brands are still optimising for the old world.
The real shift isn't from Google to ChatGPT. It's from 'optimising one channel' to understanding how people search, explore and decide across all platforms. Optimising only your website is no longer enough.
AI combines information from dozens of sources and recommends what surfaces most frequently and consistently. Not who's best optimised, but which brand has the strongest story across all platforms.
85%of brand mentions in AI Search come from third-party content
Only 13% comes from your own website.
89%of buyers research on at least 3 platforms
The purchase decision isn't made on a single channel.
5xhigher conversion via AI Search than Google
Users in AI Search arrive 'primed': ready to convert.
Sources: AirOps Research, McKinsey & Company, Superprompt Research
[ The playing field ]
Total search volume is expanding, not shrinking
AI Search doesn't replace Google. It comes on top. Discovery platforms too. Three layers, one growing market.
The myth
SEO is dead. AI is taking over. Drop everything and optimise for ChatGPT.
The reality
Google search volume remains stable. AI Search and Discovery are added on top as incremental channels. Total volume is growing.
Our difference
Most agencies optimise for one layer. We build a strategy that connects all three layers, so every action strengthens the others.
[ The approach ]
Three layers, one strategy
AI recommends what it encounters everywhere. You get recommended layer by layer, tied to how people search and decide on each surface and to deep platform knowledge: from a strong web foundation, via Discovery platforms, to AI Search.
AI Search
Discovery
WEBSITE
Website
The foundation. Technically sound, content-rich and structured for search engines and AI.
Discovery & Social Search
YouTube, Reddit, LinkedIn, forums and reviews. Where your brand is discovered, discussed and recommended.
AI Search
ChatGPT, Perplexity, Gemini and AI Overviews. AI recommends what surfaces most frequently and consistently.
Each layer feeds the next. A strong brand starts with a strong website, is amplified through presence on Discovery platforms, and ultimately gets recommended by AI.
[ The platform ]
Technology we're building ourselves
The same core: how you win in AI Search. Not tracking prompts as strategy, but understanding where your audience searches and decides, connected to deep platform knowledge (we unpack that further down this page too). No feature list here, just the why. Our software supports that chain, deliberately far broader than LLM output or prompts alone: brand context, web and SEO, discovery, competition, priorities and action. We build it ourselves because off-the-shelf tools fell short strategically, lacked flexibility and completeness, and could not move fast enough for this space.
[ The chain ]
Foundation
Brand context, ICP, data imports and competitors: the model starts from your situation, not from an empty prompt.
Strategic
Where you stand on topics and narrative, and where you are visible in the places audiences orient and decide across web, discovery and AI.
Tactical
Where you need to show up on each platform (every channel behaves differently): audits, platform insight and gap analysis versus competitors.
Operational
Prioritised actions, plans, monitoring and exports for your team or agency.
Foundation
01Brand context, ICP, data imports and competitors: the model starts from your situation, not from an empty prompt.
Strategic
02Where you stand on topics and narrative, and where you are visible in the places audiences orient and decide across web, discovery and AI.
Tactical
03Where you need to show up on each platform (every channel behaves differently): audits, platform insight and gap analysis versus competitors.
Operational
04Prioritised actions, plans, monitoring and exports for your team or agency.
LLM and prompt signals
A measurement and feedback layer on this chain: useful once the strategic foundation is in place, not a substitute for choices about where your brand must show up. In service of how you win in AI Search, not prompt scores as the end goal.
Product screenshots are coming.
We will show concrete UI for intake, diagnosis and monitoring here soon.
Product screenshots are coming.
We will show concrete UI for intake, diagnosis and monitoring here soon.
What is it?
Not a prompt or LLM dashboard as the core product. It is our own analysis and planning layer aligned with our view of AI Search: where people search, orient and decide across platforms, connected to platform knowledge. Your brand, audience, market and performance data come together alongside broad audits across site, content, channels and competitors. Not generic model output, but work anchored in your real story.
What does it do, at a high level?
From intake and technical or content diagnosis to topic and platform insight, entity and competitive view, and from there to concrete priorities and action plans, plus monitoring. LLM and prompt signals sit in that flow as feedback, not as a substitute for the full chain.
What insights does it provide?
Among other things: where your brand is stronger or weaker in topic and narrative, where competitors dominate the conversation, which channels and search intents matter most for your audience, and which moves have the most leverage. We deliberately use AI measurements, including prompt-level visibility, as feedback once the strategic foundation is in place: a thermometer, not a substitute for positioning.
How is it different from many tools on the market?
Tracking LLMs is at most one thin layer and not the answer to how you win in AI Search; the real work is context, site, discovery and brand across the whole playing field. Many vendors sell dashboards of scores and fixed prompt sets. Useful to see whether you are mentioned, rarely enough to understand why, or in what order to fix things. We start with context and choices (brand, audience, market), then broad diagnosis, then targeted measurement and steering.
Why did we build it ourselves?
Because existing solutions fell short strategically, were not flexible enough, rarely covered the full journey, and could not adapt quickly enough as AI search and discovery keep changing.
- Too much focus on measuring output, too little on cause and brand position
- Little room to weave in our method, data sources and intent thinking
- No end-to-end chain from context → diagnosis → channels and content → monitoring and adjustment
- Rigid product roadmaps that cannot keep pace with platforms and models
[ The offering ]
Choose the programme that fits
We believe in full transparency and outcomes over billing by the hour. With fixed prices you know where you stand upfront. That way we can focus entirely on impact for your business, with no surprises afterwards.
In-house workshop
Workshop
A full day of hands-on work with your own brand, at your office. We tailor the programme to your industry: no generic boilerplate, we go deep on your market and competition from day one.
€ 3,000
- Think again method (3 steps)
- Concrete frameworks + action plan
- Intake, workshop and deep dive, content tailored to your sector
Custom strategy
Strategy
A full strategic programme for one product group or domain: three-layer audit, content strategy and a prioritised action plan your team or agency can execute immediately.
€ 10,000
- Website deep audit + improvement plan (technical, content, structure)
- Discovery & social strategy for YouTube, Reddit, forums and reviews
- AI Search: brand, competitors, gaps and priorities
- Content strategy + prioritised action plan
Team + strategy
Strategy + In-house Workshop
The full strategy programme combined with an in-house workshop for your entire team. So everyone understands the context and can execute the action plan.
€ 12,000
- Everything from the strategy programme
- In-house workshop for the entire team
- Team has skills + strategy to start immediately
- Workshop track: intake, deep dive and applied work on your brand
Full year 1
Strategy + Workshop + annual guidance
The full programme plus your first year of guidance, one price for year one.
€ 24,000
- Full Strategy + In-house Workshop
- 4 quarterly sessions + monthly monitoring
- Adjustments from new data and market shifts
Extra product group or domain
Does your organisation have multiple product groups or domains, each with its own competitive landscape and market dynamics? Each additional product group requires additional research.
€ 5,000
per additional product group, excl. VAT
[ Our approach ]
How to win in AI Search
AI Search is not about tracking prompts and calling it strategy. It's not about swapping Google for ChatGPT either. It goes beyond optimizing your own website: you need to show up where your audience orients and decides, on your site and beyond. Search happens everywhere, but not the same way everywhere. It starts with understanding how people search, orient, and decide across platforms, and connecting that to deep platform knowledge. That's how you win in AI Search.
Strategic foundation
Audience and pain points first, not a channel. Your site and beyond: wherever people orient and decide.
Search intent differs by surface
Search intent differs by platform. That insight is the foundation for your strategy across content and channels.
Optimize everywhere
More than your site or search alone: discovery, social, video, and AI matter too. One integrated approach, using search intent by channel as the compass for content and channels.
Strategic foundation
Audience and pain points first, not a channel. Your site and beyond: wherever people orient and decide.
Search intent differs by surface
Search intent differs by platform. That insight is the foundation for your strategy across content and channels.
Optimize everywhere
More than your site or search alone: discovery, social, video, and AI matter too. One integrated approach, using search intent by channel as the compass for content and channels.
Not sure where to start?
We'd love to help. Tell us where your team stands and we'll advise which step delivers the most value.
Schedule a call