The professionals who will make the difference aren't the smartest or most technical. They're the ones learning how to use AI effectively right now. In this workshop, you'll learn exactly that.
Not long ago, AI was a chatbot you asked short questions. Useful for a brainstorm, good enough for a first draft that you then had to heavily edit.
That's over. The latest AI models don't just understand what you ask, but what you mean. They independently conduct research, analyze data, write reports, and build complete strategies. Tasks that used to take you hours or days now take minutes.
The shift is fundamental: you no longer need to do everything yourself. You need to know which AI instruments to deploy, when, and how to direct them. From executor to conductor of an AI orchestra.
But — and this is crucial — you remain indispensable. AI is exactly as good as what you put into it. Your expertise, context, and judgment determine whether the output is brilliant or worthless. Garbage in, garbage out. Those who direct AI without subject matter knowledge get content-empty results.
According to Dario Amodei (CEO Anthropic), the transition is happening faster than we've ever experienced.
Mustafa Suleyman (Microsoft AI chief) expects this applies to accountants, lawyers, and other professionals.
Provided you know how. The difference between AI as a chatbot and AI as a work partner is enormous.
Most AI trainings let you play with ChatGPT for an hour and send you home with a few example questions. That's like teaching someone to drive by only showing them the steering wheel.
In this workshop, we go deeper. You'll learn how the technology works, when to use which model, how to give AI the right context and instructions for quality output, and how to integrate AI into your daily workflow.
In this training, we work with Claude and Claude Cowork as primary tools. Why? Because Claude is currently the strongest at understanding nuance, following complex instructions, and collaborating on longer tasks. The principles you learn — providing the right context, designing workflows, evaluating output — are universally applicable.
We also pay extensive attention to safe use of AI. What risks are associated with language models? What information should you never share with an LLM? How do you prevent confidential company data from ending up in a training set? You'll go home with clear guidelines for yourself and your team.
Whether you write reports, devise strategies, advise clients, or lead projects. If AI impacts your work, this workshop is for you.
You write content, run campaigns, and analyze results. AI can do your research, write content, and develop complete strategies. You'll learn how to direct that.
From hours of writing to AI-driven content production.
You want your team to use AI effectively, but you don't know where to start. You'll learn what's possible, how to roll it out safely, and how to create policy for it.
From waiting to AI strategy for your team.
You do research, write advice, and create presentations. AI can take a significant portion of the execution work off your hands, so you can focus on the substance.
From days of research to hours. With better output.
You do everything yourself: from email to bookkeeping, from content to customer service. AI is your most affordable and versatile new employee. You'll learn how to deploy it.
From doing everything yourself to smart delegation to AI.
This workshop is less suitable if you...
This workshop follows our Think again method: first understand how AI works and what it can do, then reconsider how you do your work, and only then apply it yourself with your own tasks and projects.
You shift from "I use AI occasionally" to "AI is an integral part of how I work".
How AI works, what it can do, and what it can't
No technical lecture, but a clear picture of how language models work. So you understand why AI does some things brilliantly and other things completely wrong.
Result: you understand the technology and make better choices.
AI is not a magic bullet. You'll learn for which tasks it's a game changer, where you should be cautious, and when human work remains irreplaceable.
Result: you know when to use AI and when not to.
How to redesign your work with AI
The difference between useless and brilliant AI output is rarely about a single question. It's about the context you provide: background, examples, constraints, and goals. That's more than a prompt. And it's precisely why your knowledge and experience are so valuable — you know what the AI needs to know, and you judge whether the output is correct.
Result: you get output you can immediately work with.
Not adding AI to your existing workflow, but redesigning your workflow with AI as the starting point. That's where the real time savings are.
Result: you redesign your workflow around AI.
AI tools are powerful, but not without risk. You'll learn what dangers are associated with language models and how to manage them within your organization.
Result: you know exactly what to share and not share with AI, and why.
Hands-on with your own work and tasks
Getting to know your primary AI work partner
Result: you work effectively with AI on complex tasks.
The next step: AI that performs tasks independently
Result: you automate repetitive tasks with AI.
You'll go home with a concrete plan. Not with slides you'll never open again, but with:
Result: you have a concrete plan you can execute tomorrow.
Not just a day of workshop, but everything you need to keep using AI effectively afterward.
Before the workshop, you'll receive a short intake so we understand your background and goals. Plus a guide to install the right tools, so you can get started immediately.
A full day where you go through the Think again method. You'll learn the theory, practice with your own work cases, and go home with a concrete action plan.
After the workshop, you'll get access to our online learning environment with in-depth content, templates, and reference materials to continue learning at your own pace.
Stuck or have questions? Through our community, you can get help, feedback, and sparring with other participants and trainers for a full year.
1 day
Intensive program
Max 12
Participants per group
0
Technical knowledge required
1 year
Aftercare & community
Not theorists, but entrepreneurs who work with AI daily. They've seen how it transformed their own work and help you do the same with yours.
Erik wrote an extensive article about how AI is fundamentally changing the way we work. About the speed at which it's happening, what the experts say, and why it's time to take action now.
Read the articleWe're gauging interest first. Leave your details and we'll let you know first when the workshop takes place, including early-bird benefits.
This workshop is also available as an in-company variant. We tailor the program to your industry, your team's tasks, and the current knowledge level.
Get in touchStill have questions? Find the answers here.
Sign up for the interest list and be the first to know. Or get in touch if you have questions.