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AI is changing how we work and make decisions. We help your team work smarter with AI, from inspiration session to strategy, and build working software for your own processes with the latest AI models.
We work on two fronts: teams that use AI every day, and software for your own processes that actually runs in production.
Inspiration sessions, workshops and a concrete strategy. We make sure AI lands in the daily work, well after the workshop day is over.
View overviewAn experienced AI team building custom software for your processes. A release every sprint, and it runs in production by the end.
Every engagement follows the same four steps. You can join at any point and decide after each step whether you want to continue.
An inspiration session or workshop where your team sees and experiences what AI changes about their own work. Everyone leaves with concrete examples from their own practice.
We map your processes, data and tooling and pin down where AI makes the difference. You get a roadmap with priorities, preconditions and a fixed price.
Our AI team builds the software for your processes, together with your own people. Visible results every week, and it runs in production by the end.
AI agents take over the work that sits between the tasks: aligning, handing over and waiting for approval. That is where the gain is.
Searching, summarising, retyping and chasing alignment take up a large part of the week today. Most of that work can go.
What used to travel through three teams and two vendors now goes live within a single sprint.
Your team delivers more work without the organisation gaining another layer of coordination.
Half an hour is enough to tell whether we can help each other. We look at your work, your systems and the place where AI pays off fastest.
Short answers to the questions we hear most often.
We help teams work smart with AI in two areas: AI adoption (inspiration sessions, workshops and a concrete AI strategy for the organisation) and AI development (custom software and an AI team on demand, built with tools like Claude Code and Cursor).
Think again was founded by Erik Mus and Peter Minkjan. Erik has worked in marketing since 2012, with a background in content, social and digital strategy, and now builds apps himself with AI. Peter has worked in search and digital strategy since 2008 and now translates that experience into working smarter with AI. Both live and work in Rotterdam.
The investment differs per format. An inspiration session starts at € 2,500, a workshop day costs € 3,000 and the strategy programme € 10,000, all excl. VAT. For custom development and the AI team on demand you receive a concrete price indication after an intro call.
An inspiration session lasts 45 minutes to 2 hours. A workshop is a full day. The strategy programme runs 4 to 6 weeks. Build projects are planned in short sprints, with visible results every week.
No. We work with all teams that do a lot of knowledge work: from marketing and communications to consultants, finance and management teams. For build questions our own AI team is ready.
With years of national and international experience in content marketing, SEO and digital strategy, we quickly saw that AI would significantly change the way we work. Since then, we follow every development closely and share our knowledge so you can get started right away.
Think again is an AI consultancy from Rotterdam. We help teams work smarter with AI through inspiration sessions, workshops and strategy, and build working AI products for your own processes together with your team.
Get to know us
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Together we look at where AI delivers the most value in your organisation and which format fits. You get honest advice, including when the answer is to wait a while.
