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AI is changing how we work, search and make decisions. As your strategic partner, we make your brand more visible in AI search engines and guide your team through AI adoption by mapping the opportunities and developing tailor-made solutions for them.

Discover all our insights on AI, knowledge work and digital transformation.
We only email you when we have something worth sharing.
Don't worry, we hate spam just as much as you do.
We are your strategic AI partner: from visibility in AI search to adoption, automation and custom solutions that actually land inside your organisation.
We help your brand become visible and findable in ChatGPT, Perplexity and the new multi-platform search ecosystem.
We guide your organisation in working smarter with existing AI tools and build custom solutions for your own processes where needed.
With years of national and international experience in content marketing, SEO and digital strategy, we quickly saw that AI would significantly change the way we work. Since then, we follow every development closely and share our knowledge so you can get started right away.
Think again is an AI consultancy based in Rotterdam. We help marketing and content teams become visible in AI search (ChatGPT, Perplexity, Google AI Overviews), guide organisations through AI adoption so teams start working smarter with AI, and build working AI products together with your team.
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Short answers to the questions we hear most often.
We help marketing and content teams work smartly with AI on three fronts: AI Search (visibility in ChatGPT, Perplexity and Google AI Overviews), AI Adoption (working smarter with AI tools and agents) and AI Building (building AI products with Cursor and Claude Code). We deliver this through inspiration sessions, workshops and strategic consultancy programmes.
Think again was founded by Erik Mus and Peter Minkjan. Erik has worked in marketing since 2012, with a background in content, social and digital strategy, and now builds apps himself with AI. Peter has worked in search since 2008 (SEA, SEO, YouTube) and leads the AI Search practice. Both live and work in Rotterdam.
Pricing depends on the format. An inspiration session for a team or leadership group starts at a few thousand euros. A full workshop day sits higher. For consultancy programmes we prepare a custom quote based on scope and duration. Get in touch for concrete pricing for your situation.
An inspiration session takes 45 to 60 minutes. A workshop is one full day. A consultancy programme (AI Search strategy or AI adoption inside a team) usually runs over 2 to 4 months, depending on scope.
Our primary focus is on marketing and content professionals, because that's where our expertise lies. We also work with broader teams and leadership groups when it comes to AI strategy and AI adoption at organisational level. For technical teams that want to build with AI we run AI Building workshops.