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AI & Marketing
Everyone talks about AI. We talk about your work.
How do you as a marketing team or content professional truly use AI smartly? Not by blindly embracing every new tool, but by thinking critically about what AI does and doesn't change about how you work. We combine years of experience in content marketing, SEO and digital strategy with deep AI knowledge. So you make the right choices.
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The Think again method
Most AI trainings start with the tools. We start three steps earlier.
1. Understand
What does AI concretely change about your marketing, content and communications? Not what AI can do, but what's relevant for your team.
2. Reconsider
Which processes, habits and assumptions can you let go of? This is the core of Think again: think first, then act.
3. Apply
Which tools and workflows fit your situation? Only in this step do tools come into play. Not before.
Marketing & digital strategy
Years of experience in content marketing, SEO and digital strategy for national and international brands.
AI changed our own work
We saw how AI turned our own field upside down. Not gradually, but at breakneck speed.
The nuance was missing
Hype everywhere, the honest story nowhere. Marketing teams were flooded with tools but lacked strategic guidance.
Think again
Sharing sharply and soberly what AI truly means for marketing and communications.
Why we started Think again
For years, we worked in content marketing, SEO and digital strategy. We helped brands grow, built content teams and developed strategies for discoverability. We were used to change — it was part of the job.
But what's happening now is different. AI isn't just changing the tools we use. It's changing the work itself. We see it daily: tasks that used to take us hours, AI now does in minutes. Sometimes better than we would ourselves.
At the same time, we see that much of what's claimed about AI isn't true. The hype is enormous, the nuance is missing. More tools doesn't automatically mean better work. Faster production doesn't automatically mean better content. We miss that honest perspective in the conversation about AI and marketing.
That's why we started Think again. For marketing teams and content professionals who want to understand what AI truly means for their work. No sales pitches about the next revolution, but sharp analysis and practical guidance from two people who know the profession inside out.
The people behind Think again
Two experienced marketers and digital strategists who work with AI daily. We share what we see, test and learn. So your team can move forward immediately.
Co-founder
Erik has been working in marketing since 2012. What started as an all-round marketer evolved through brand activations, YouTube and social media, advertising to an ever-growing fascination with how platforms work and how they keep changing. That fascination has only grown now that AI is fundamentally changing the landscape. The new way people orient themselves through AI search, but also how marketers do their work by smartly using AI. Erik now builds websites and apps without writing a single line of code. Not because he has to, but because he can.
AI SearchContent MarketingAgentic EngineeringAI & Automation
Co-founder
Peter has been working in the world of search since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing. That fascination has only grown now that AI is fundamentally changing the landscape: not just how people search, but how we as marketers do our work.
Marketing StrategyAI SearchDigital StrategySEOAI & Automation
“AI doesn't just change your tools. It changes your work. Those who understand that, lead the way.”
Erik & Peter, founders Think again
How we help you
Whether you want an initial orientation or are ready for implementation. We have the right approach for every phase, based on the Think again method.
Curious what AI can mean for your team?
We'd love to think along with you, no strings attached. No sales pitches, just an honest conversation about where the opportunities lie for your marketing and communications.