Loading...
AI for organizations
AI is changing your work. We make sure you stay ahead.
We help organizations put AI to work, making everyday work more efficient, easier and more enjoyable. That leaves more time for the things that truly matter. Everything we advise, we use ourselves. We build with it every day, from smart workflows to our own company brain.
Beweeg je cursor over de foto
The Think again method
Most AI trainings start with the tools. We start three steps earlier.
1. Understand
What does AI concretely change about the work in your organization? We focus on what's relevant for your team, beyond everything else AI can do.
2. Reconsider
Which processes, habits and assumptions can you let go of? This is the core of Think again: think first, then act.
3. Apply
Which tools and workflows fit your situation? Only in this step do tools come into play. Not before.
Marketing & digital strategy
Years of experience in content marketing, SEO and digital strategy for national and international brands.
AI changed our own work
We saw how AI turned our own field upside down. At breakneck speed, more sweeping than anything before it.
The nuance was missing
Hype everywhere, the honest story nowhere. Teams were flooded with tools but lacked strategic guidance.
Think again
Sharing sharply and soberly what AI truly means for organizations and their work.
Why we started Think again
For years, we worked in content marketing, SEO and digital strategy. We helped brands grow, built content teams and developed strategies for discoverability. We were used to change, it was part of the job.
But what's happening now is different. AI isn't just changing the tools we use. It's changing the work itself. We see it daily: tasks that used to take us hours, AI now does in minutes. Sometimes better than we would ourselves.
At the same time, we see that much of what's claimed about AI isn't true. The hype is enormous, the nuance is missing. More tools doesn't automatically mean better work. Faster production doesn't automatically mean better content. We miss that honest perspective in the conversation about AI and work.
That's why we started Think again. First for marketing teams, now for any organization that wants to understand what AI truly means for their work. We skip the sales pitches about the next revolution. You get sharp analysis and practical guidance from two people who work and build with AI every day.
The people behind Think again
Two experienced strategists and builders who work with AI daily. We share what we see, test and learn. So your team can move forward immediately.
Co-founder
Erik has been working in marketing since 2012. What started as an all-round marketer evolved through brand activations, YouTube and social media, advertising to an ever-growing fascination with how platforms work and how they keep changing. That fascination has only grown now that AI is fundamentally changing the landscape: how people orient themselves and how you do your work by using AI smartly. Erik now builds complete apps and systems with AI tools like Claude Code and Cursor, without writing a single line of code.
AI strategyContent MarketingAI BuildingAI & Automation
Read more about Erik
Co-founder
Peter has been working in the world of search since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing. That fascination has only grown now that AI is fundamentally changing the landscape: how people search and how we do our daily work.
Marketing StrategyAI adoptionDigital StrategySEOAI & Automation
Read more about Peter“AI doesn't just change your tools. It changes your work. Those who understand that, lead the way.”
Erik & Peter, founders Think again
How we help you
Everything we do falls under two pillars. From inspiration session to custom software: each pillar follows the same customer journey.
Curious what AI can mean for your team?
We'd love to think along with you, no strings attached. No sales pitches, just an honest conversation about where the opportunities lie for your organization.