Insights

Discover all our insights on AI, knowledge work and digital transformation.

AllAgentic EngineeringAI SearchAI ToolsKenniswerkLongreadOnderzoekOpinieProductiviteit

We only email you when we have something worth sharing.

Don't worry, we hate spam just as much as you do.

Our digital workspace, ThinkagainOS, now has a brain of its own

Over the past months we built our own AI-first workspace. Now it thinks along with us, remembers things, and writes its own knowledge.

EMErik Mus·30 May 202611 min

AI Search

All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

During yesterday's keynote, one thing became crystal clear: the traditional search engine we've known for three decades is being taken over by AI, piece by piece. Google Search is shifting from an index of blue links to a proactive, agentic ecosystem and today, several new elements were added to it.

EMErik Mus·20 May 20266 min

AI Search

Agent Optimization: Can an AI Agent Actually Use Your Site? (+ 5 Free Tools)

A website was always built for people who look and click. Recently, a new and very important user has joined them: the AI agent that performs tasks on behalf of the customer.

PMPeter Minkjan·11 May 20267 min

How AI is changing search (and what that asks of marketers)

What research on ChatGPT, Claude, and Perplexity tells us about how people search differently, and why most GEO approaches measure at the wrong moment in the conversation.

PMPeter Minkjan·6 May 202612 min

Agentic Engineering

AI engineering has become what prompt engineering promised to be

In a single week, Anthropic, OpenAI, Stripe and EY each sent a comparable signal in completely different ways. The value of AI doesn't sit in the model — that's more than good enough in most cases. It doesn't sit in the license either. Not in the prompt you write. It sits in someone who sits next to you and builds something on top of what you do every day, to make your work easier, more efficient and better.

EMErik Mus·5 May 202610 min

What Y Combinator's latest investment list teaches us about the digital future for companies

And which three categories we strongly believe in for ourselves to be working on, and worth thinking about for you too.

EMErik Mus·28 Apr 20268 min

We built our own AI-first Workspace, CMS, CRM, social media management tool, and more

Which means we don't use Slack. No HubSpot. No Notion, no Linear, no Asana, no Buffer, and no WordPress for our CMS either. We built it all ourselves, and everything talks to each other.

EMErik Mus·26 Apr 20266 min

The people working fastest with AI are also the most worried about their jobs

What 81,000 Claude users tell us about the economics of AI, and what that says about how you introduce AI in your organisation.

EMErik Mus·22 Apr 20265 min

Productiviteit

Build your own digital brain and always have all your saved knowledge at hand

How an LLM turns your bookmarks and scattered notes into a real knowledge base.

EMErik Mus·17 Apr 202613 min

AI Search

ChatGPT recommends your competitor. Why not you?

Admit it, you've probably asked ChatGPT which solution is best in your market. Your competitor came up. You didn't. The reflex is predictable: create more content, start tracking prompts, get a GEO tool.

PMPeter Minkjan·7 Apr 20261 min

One in three Dutch workers uses AI, saving 2 hours per week

Major international study reveals what AI delivers for users in the Netherlands, why two-thirds still don't use it, and the one factor that makes the difference.

EMErik Mus·31 Mar 20265 min

Productiviteit

Anthropic is quietly building its own OpenClaw and here's what you can do with it

In three months, Anthropic launched nearly every feature that made OpenClaw popular. Coincidence? We don't think so and we'll show you what you can do with it.

EMErik Mus·21 Mar 202612 min

The AI gain most teams are leaving on the table

Most organizations use AI as an individual productivity tool. One person working in one chat window, getting things done faster. And yes, that works — so by all means, keep doing it. But it doesn't scale, even where it could. The real productivity gains are elsewhere: at the boundaries between people, roles, and departments. Exactly where context is still lost every day.

EMErik Mus·20 Mar 20266 min

Opinie

Why AI improves faster than you think and why your brain can't keep up

An old story about grains of rice on a chessboard explains why the AI revolution keeps surprising you.

EMErik Mus·27 Feb 20267 min

Productiviteit

The Agent Race: How AI Labs Are Copying the Features That Made OpenClaw Viral

At the end of January 2026, an open-source project by Austrian developer Peter Steinberger went viral. OpenClaw (formerly Clawdbot, then Moltbot after a trademark complaint from Anthropic) allowed millions of people to experience for the first time what a personal AI agent can really do.

EMErik Mus·25 Feb 20267 min

Kenniswerk

CBS: Almost half of working people in the Netherlands think AI can do work. What do you do with that?

New CBS research shows: those who use AI understand best what is coming. And that's exactly why you need to start now.

EMErik Mus·25 Feb 20264 min

Kenniswerk

The magic formula: why a less good professional surpasses you (and how to prevent that)

I was recently doing an analysis that would normally have taken me half a day. To be honest, I had already postponed it a few times because I didn't feel like it. Collecting and exporting data from different sources, merging, research, recognizing patterns, making connections, writing a clear story. Now it took me less than an hour. And the result was better than what I made in half a day.

PMPeter Minkjan·20 Feb 20269 min

AI Search

GEO goes much further than optimizing your own website

Since ChatGPT and other LLMs (Perplexity, Claude, Gemini) have been introduced, a fierce debate has raged between two camps. Both agree that these platforms are emerging as new search engines, but what really matters is how do you get your brand recommended?

PMPeter Minkjan·20 Feb 20263 min

Insights

Sharp AI insights in your inbox

Our digital workspace, ThinkagainOS, now has a brain of its own

All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

Agent Optimization: Can an AI Agent Actually Use Your Site? (+ 5 Free Tools)

How AI is changing search (and what that asks of marketers)

AI engineering has become what prompt engineering promised to be

What Y Combinator's latest investment list teaches us about the digital future for companies

We built our own AI-first Workspace, CMS, CRM, social media management tool, and more

The people working fastest with AI are also the most worried about their jobs

Build your own digital brain and always have all your saved knowledge at hand

ChatGPT recommends your competitor. Why not you?

One in three Dutch workers uses AI, saving 2 hours per week

Anthropic is quietly building its own OpenClaw and here's what you can do with it

The AI gain most teams are leaving on the table

Why AI improves faster than you think and why your brain can't keep up

The Agent Race: How AI Labs Are Copying the Features That Made OpenClaw Viral

CBS: Almost half of working people in the Netherlands think AI can do work. What do you do with that?

The magic formula: why a less good professional surpasses you (and how to prevent that)

GEO goes much further than optimizing your own website