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Multi-platform AI Search Training
The search landscape has changed. Most companies are still optimizing for the old world.
The real shift isn't from Google to ChatGPT, but from "optimizing one channel" to understanding how people search, explore and decide across all platforms. In this training you'll work on this yourself, using your own brand as a case - and build the skills you need.
Your brand
[ The shift ]
Google is no longer the whole story, but neither is ChatGPT
Consumers search via ChatGPT, ask follow-up questions to Perplexity or Claude, seek advice on Reddit, discover brands via TikTok and YouTube, and use AI assistants as personal advisors. The path from "keyword → click → website" still exists, but it's no longer the only one - and increasingly not the most important.
The reflex of the SEO industry? Replace "Google" with "ChatGPT", slap on a new tool and call it innovation. But LLMs and AI assistants work fundamentally differently: they combine information from dozens of sources and recommend what they encounter most frequently and consistently. Not what's technically best optimized.
85%of brand mentions in AI Search come from third-party content
Only 13% comes from your own website. Your brand is recommended based on what others say about you.
89%of buyers research on at least 3 platforms
The purchase decision isn't made on a single channel.
5xhigher conversion via AI Search than via Google
AI search results convert on average 5x better than traditional Google results.
Sources: AirOps Research, McKinsey & Company, Superprompt Research
What we do differently than GEO trainings
Most GEO trainings focus on AI search platforms like ChatGPT and Perplexity. But they miss a crucial piece: the sources that feed these AI systems. Your customer searches, compares and decides in many more places than just AI assistants.
In this training you look further: at Reddit, YouTube, reviews and forums. The places where AI models get their recommendations from, and where your audience browses themselves. This way you learn not only to be visible in AI answers, but to influence the entire decision path. Afterwards you get clear playbooks to get started on each platform.
GoogleChatGPTPerplexity
ClaudeGemini
CopilotGoogleChatGPTPerplexityClaudeGeminiCopilotRedditYouTubeTikTok
LinkedIn
Wikipedia
BingRedditYouTubeTikTokLinkedInWikipediaBing[ Is this for you? ]
Get recommended, everywhere your audience searches
And wants to look beyond the standard SEO playbook. For professionals who want to update their own role and skills for the era of AI search engines.
Marketing Managers
You want to understand how AI search results work across different assistants, and what that concretely means for your brand visibility. Not the hype, but the real story.
You shift from channel reporting to steering visibility across the entire decision path.
SEO Specialists
You see the GEO hype rising and wonder: is this really new? In this training you get the honest answer and a strategy that goes further.
You move from 'managing rankings' to 'influencing recommendations in AI answers and across multiple platforms'.
Content Strategists
You want to understand why AI systems recommend certain content and ignore others. And how to strategically respond - on your own channels and on sources like Reddit and YouTube.
You go from writing articles for Google to creating content that LLMs want to cite.
Business Owners & Executives
You don't have time for tactical details, but you do want to make the right strategic choices about your online visibility. You learn which questions to ask and which assumptions to let go.
From 'we do SEO' to steering visibility across the entire AI search ecosystem.
This training is less suitable if you...
- Are looking for hands-on technical SEO - this training is about AI discoverability, not classic technical SEO.
- Only want to learn ChatGPT prompts - we cover all AI assistants and source platforms.
- Don't have a role in marketing, content or strategy - the training is aimed at people who have discoverability as part of their work.
[ The program ]
What you'll learn
This training follows our Think again method: first understand how the new search landscape works, then reconsider which assumptions you need to let go, and only then apply. During the training you'll work hands-on with your own brand.
You shift from channel thinker to director of multi-platform AI visibility.
1
Understand
New mental models for the search landscape
Search Intent per Platform
Search behavior differs fundamentally per platform. A Google search and a ChatGPT prompt stem from different intentions.
- How intent differs: Google vs. ChatGPT/Perplexity/Claude vs. Reddit/TikTok/YouTube
- Mapping the 'Messy Middle' for your audience
- Recognizing prompt patterns in AI assistants
Skill: reading AI search behavior per platform and translating it to strategy.
How AI models select sources
LLMs are pattern recognizers at their core. They learned from the internet which words, concepts and sources belong together. The answer is in the answers: understand the patterns and you understand the system.
- How LLMs weigh, cite and prioritize
- Why AI recommendations ≠ Google rankings
- Patterns and signals from Reddit, YouTube and reviews
Skill: thinking in sources and patterns instead of positions.
2
Reconsider
Letting go of old reflexes
The GEO trap
The industry replaces keywords with prompts, packages it in expensive tools with cosine similarity scores, and calls it a revolution. But you don't need a math degree to understand AI search. You do need an honest look at what has actually changed.
- Why GEO tools are unnecessarily complex
- Website optimization: necessary, but insufficient
- Ranking vs. being recommended across multiple AIs
Skill: dissecting hype to find what truly works for your brand.
From channel to decision journey thinking
The real question isn't "how do I score in ChatGPT?" but "how do I influence the purchase decision, regardless of where it starts?"
- Orientation journey: Google → AI assistant → YouTube/Reddit
- Internal vs. external optimization
- Which SEO tactics still hold up
Skill: directing the entire decision journey instead of separate channels.
Your blind spots
Live analysis: how does your brand perform in AI search results and on the platforms where your audience explores? What you discover is often surprising: the content you're most proud of isn't always the content that influences the decision.
Skill: AI results as a mirror for strategy.
3
Apply
New working model. Hands-on
Internal optimization
Your own website
- Reverse-engineer AI expectations
- Structure content for citations
- Measure visibility across AI assistants
Skill: creating content for AI readers.
External optimization
Everywhere your audience looks
- Build presence: Reddit, YouTube, reviews
- Consistent signals across sources
Skill: managing reputation as AI input.
Multi-Platform Strategy
Discoverability in 2026 is no longer a channel strategy. You build an approach that works across the entire decision path:
- Social Discovery (Reddit/TikTok/YouTube)
- Video search optimization
- Cross-platform content that feeds AI
Skill: AI search ecosystem as one strategy.
[ Your toolkit ]
From GEO dashboards to multi-platform AI compass
You don't need expensive prompt-tracking tools to succeed in AI Search. In this training you learn to analyze AI answers yourself and extract the right insights, with smart methods you can reuse tomorrow.
Multi-Platform AI Visibility Score
Measure visibility across AI assistants and source platforms. You'll learn to track your 'Share of Model' and understand what that score really tells you — across ChatGPT, Perplexity, Claude and more.
Skill: Steering on 'Share of Model' instead of Google rankings.
Repeatable with your own data
Prompt & Query Mapping
Start from your audience's pain points and questions. Translate those into the prompts they use to search in ChatGPT, Perplexity and Google. Discover where your brand appears, where it doesn't, and where your competitors are visible.
Skill: Translating audience questions into AI search strategy.
Live with your brand
Your site: AI-Readiness Scan
How well is your website prepared for AI? You'll gain insight into both content and technical aspects: what does an AI system pick up, what does it miss, and what needs improvement? You'll leave with a clear action plan.
Skill: Independently assessing where your site stands and what to prioritize.
Concrete action plan for your site
Beyond your site: Platform & Source Canvas
How does your brand perform on Reddit, YouTube, review sites and forums? Where are you mentioned, where aren't you, and where are the opportunities? You'll map out which external sources feed AI systems and how to strategically leverage them.
Skill: Identifying opportunities and blind spots on external platforms.
Action plan per platform
The difference: After this training you go home with crystal-clear insights and a concrete action plan with priorities. No expensive tool subscriptions needed.
What you get
The complete program
Not a standalone training, but a program that starts before and continues after the training day.
1
Intake
Before the training we schedule a short conversation. To get acquainted, but mainly to understand where you stand: your background, your market and your specific questions. This way we ensure the training fits your situation.
2
Training
A full day where you go through the Think again method with your own brand. You go home with concrete frameworks, an action plan and the knowledge to do it yourself.
3
Deep dive
After the training you get access to our online learning environment with background information, in-depth content and practical playbooks. So you can review and build further at your own pace.
4
Aftercare
Questions about applying it to your situation? Through our community you can ask questions, get feedback and spar for a full year.
1 day
Intensive program
Max 10
Participants per group
Deep dive
Online playbooks & reference material
1 year
Aftercare & community
[ Who's teaching? ]
Two professionals who know search from the inside
Not theorists, but two entrepreneurs who have worked in SEO, content marketing and digital strategy for years. And who saw early on that AI fundamentally changes the playing field.
[ Register ]
Upcoming trainings
All trainings take place at Wonders of Work in Hoog Catharijne, Utrecht - a three-minute walk from Utrecht Central Station. The group is deliberately kept small (maximum 10 participants) so we can work with your specific situation.
€ 700
per participant, excl. VAT
Including lunch, all materials, concrete frameworks and one year access to the Think again community.
Prefer a custom training at your office?
This training can also be booked as an in-company workshop. We tailor the program to your industry, audience and specific challenges.
Get in touchFrequently asked questions
Still have questions? Find the answers here.
Not convinced yet?
Schedule a short, no-obligation call and we'll discuss whether this training is right for you. No sales pitch, just an honest conversation.
Schedule a callOr reach us directly via LinkedIn or email.