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In-house AI Search Workshop
1 day · in-house · from €3,000 excl. VAT · NL/EN
AI Search workshop for marketing teams and content agencies
One day at your office where the team learns how your brand gets recommended in ChatGPT, Perplexity, Gemini and on the sources where AI gathers its answers: Reddit, YouTube and reviews. With your own brand as the running case and a concrete action plan afterwards.
- 1 day in-house
- Max 12 attendees
- Your brand as case
- No tool lock-in
Your brand
[ Who runs the workshop ]
Erik Mus
[TODO] 10+ years in content marketing & AI Search
Peter Minkjan
[TODO] 15+ years in SEO & digital strategy
[TODO: short 1-line testimonial, max 25 words — e.g. 'The team finally has a shared picture of AI Search.']
— [TODO Name, Role · Company]
[ Previously worked with ]
[TODO Client 1][TODO Client 2][TODO Client 3][TODO Client 4][TODO Client 5][TODO Client 6]
GoogleChatGPTPerplexity
ClaudeGemini
CopilotGoogleChatGPTPerplexityClaudeGeminiCopilotRedditYouTubeTikTok
LinkedIn
Wikipedia
BingRedditYouTubeTikTokLinkedInWikipediaBing[ Who in your team? ]
Get recommended where your audience searches
For marketing, SEO and content roles and leadership who want the same picture and priorities, together at the office.
Marketing managers
You want to understand how AI search results work across assistants, and what that means for brand visibility, not the hype, the real story.
The team shifts from channel reporting to steering visibility across the full decision path.
Content strategists
You want to know why AI systems recommend some content and ignore others, and how to respond on your channels and on sources like Reddit and YouTube.
From content for Google to content that LLMs want to cite.
SEO specialists
You see the GEO hype and ask: is this really new? In the workshop the team gets an honest answer and a strategy that goes further.
From 'managing rankings' to 'influencing recommendations in AI answers and across multiple platforms'.
Business owners & executives
No hours of tactics, the right strategic choices about online visibility. You learn which questions the team should ask and which assumptions to drop.
From 'we do SEO' to steering visibility across the entire AI search ecosystem.
This workshop is less suitable if you...
- Mainly want hands-on technical SEO, this workshop is about AI discoverability, not classic technical SEO.
- Only want to learn ChatGPT prompts, we cover all AI assistants and source platforms.
- Won't bring people from marketing, content or strategy, the workshop is for teams for whom discoverability is part of the job.
[ The day's programme ]
One day, one case, six concrete blocks
No abstract framework but a concrete day's agenda with your brand as the running case. Understand, reconsider, apply — translated into time blocks the team will recognise in their own calendar afterwards.
- 0109:0060 min
The multi-platform search landscape
We open with the real shift: from a single channel to a whole ecosystem in which ChatGPT, Perplexity, Reddit and YouTube each play a role in how your audience decides.
- How search behaviour differs between Google, AI assistants and social
- Mapping the 'Messy Middle' for your audience
- What this concretely means for your marketing mix
- 0210:1575 min
How AI models pick and recommend sources
We open the hood on LLMs and AI assistants: how do they weigh sources, which patterns predict recommendations, and why is managing rankings no longer enough.
- How LLMs weigh, cite and prioritise
- Why AI recommendations ≠ Google rankings
- Patterns and signals from Reddit, YouTube and reviews
- 0311:4560 min
Live brand analysis: your blind spots in view
We run a live audit together: how does your brand perform in ChatGPT, Perplexity and Gemini, and on the source platforms that feed these AIs? The findings become the thread for the rest of the day.
- Live prompts in 3+ AI assistants
- Which content actually moves the decision, which doesn't
- Quick wins to act on right after the workshop
- 0413:3090 min
Beyond the GEO hype: what actually works in 2026
After lunch we dissect the GEO industry: which claims hold up, which tools are expensive false certainty, and which approach survives when the models shift again next quarter.
- GEO tools and cosine similarity demystified
- Which SEO tactics still hold, which don't
- Decision frameworks the team can keep using
- 0515:1575 min
Multi-platform playbook: internal and external optimisation
Together you build the playbook: what we do on your own site (citation-friendly content, structure, signals) and what we do beyond it (Reddit, YouTube, reviews, forums). With owners per channel.
- Internal optimisation: content for AI readers
- External optimisation: Reddit, YouTube and review platforms
- Owners and cadence per channel
- 0616:4530 min
Action plan and ownership for the team
We close with a prioritised action plan: what does the team do tomorrow, this week and this month. Including agreements on who owns what and how you keep tracking visibility.
- Top-3 priorities for the first 30 days
- Owners per action
- How you keep tracking visibility in AI Search
[ What the team takes home ]
Concrete output, not vague notes
By the end of the day the team has not just knowledge but tangible deliverables they can use immediately.
Multi-platform AI Search playbook (internal + external optimisation)
Live audit of your brand visibility in 3+ AI assistants
Prioritised action plan with owners per channel
Frameworks, prompt recipes and checklists as reference
Access to the Think again community and online deep dive
[ Toolkit for the team ]
From GEO dashboards to multi-platform AI compass
You don't need expensive prompt-tracking tools to succeed in AI Search. In this training you learn to analyze AI answers yourself and extract the right insights, with smart methods you can reuse tomorrow.
Multi-Platform AI Visibility Score
Measure visibility across AI assistants and source platforms. You'll learn to track your 'Share of Model' and understand what that score really tells you, across ChatGPT, Perplexity, Claude and more.
Skill: Steering on 'Share of Model' instead of Google rankings.
Repeatable with your own data
Prompt & Query Mapping
Start from your audience's pain points and questions. Translate those into the prompts they use to search in ChatGPT, Perplexity and Google. Discover where your brand appears, where it doesn't, and where your competitors are visible.
Skill: Translating audience questions into AI search strategy.
Live with your brand
Your site: AI-Readiness Scan
How well is your website prepared for AI? You'll gain insight into both content and technical aspects: what does an AI system pick up, what does it miss, and what needs improvement? You'll leave with a clear action plan.
Skill: Independently assessing where your site stands and what to prioritize.
Concrete action plan for your site
Beyond your site: Platform & Source Canvas
How does your brand perform on Reddit, YouTube, review sites and forums? Where are you mentioned, where aren't you, and where are the opportunities? You'll map out which external sources feed AI systems and how to strategically leverage them.
Skill: Identifying opportunities and blind spots on external platforms.
Action plan per platform
The difference: Afterwards the team has crystal-clear insights and a concrete, prioritised action plan, aligned in the same room. No expensive tool subscriptions needed.
[ Why Think again ]
Not a prompt course, not a GEO tool show
What you usually get elsewhere versus what your team gets here.
What you usually get elsewhere
- The same day for every attendee, regardless of industry or brand
- Focus on a single tool or platform (often only ChatGPT)
- An expensive GEO tool subscription recommended as 'the solution'
- Tactics without a strategic framework to base choices on
What your team gets here
- Content tuned to your industry, brand and competitive landscape
- The full AI search ecosystem: ChatGPT, Perplexity, Gemini, Reddit, YouTube
- No tool lock-in — methods you keep using on your own
- Strategic framework plus an executable playbook, in one day
[ Who's teaching? ]
Two professionals who know search from the inside
Not theorists, but two entrepreneurs who have worked in SEO, content marketing and digital strategy for years. And who saw early on that AI fundamentally changes the playing field.
[ What teams say ]
Teams who took the workshop
No curated marketing copy — just how attendees describe the day themselves.
[TODO: long testimonial 1, 30-50 words — e.g. a marketing manager describing how the team now shares the same language about AI Search and how much time they save on channel reports.]
[TODO: long testimonial 2, 30-50 words — e.g. an SEO specialist or content lead describing the difference with classical prompt training or GEO tools.]
[ Featured in and spoke at ]
- [TODO Outlet or podcast 1]
- [TODO Outlet or podcast 2]
- [TODO Outlet or podcast 3]
- [TODO Conference or speaking slot]
- [TODO Publication or article]
- [TODO Podcast or interview]
[ In-house Workshop ]
Workshop at your office
A full day where your team goes through the Think again method with your own brand. We tailor the programme to your industry and competitive landscape: no generic boilerplate, we go deep from the start. At your office, so we can work directly with your specific situation.
€ 3,000
in-house workshop, excl. VAT
Including all materials, concrete frameworks, action plan and access to the Think again community.
Schedule an intro call1 day
Intensive program
In-house
At your office
Deep dive
Online playbooks & reference material
Community
Questions & sparring
Frequently asked questions
Still have questions? Find the answers here.
Not convinced yet?
Schedule a short, no-obligation call and we'll see whether this in-house workshop fits, team size, expectations and timing. No sales pitch, just an honest conversation.
Schedule a callOr reach us directly via LinkedIn or email. Email us directly