Co-founder
Peter has been working in the world of search since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing.
That fascination has only grown now that AI is fundamentally changing the landscape: not just how people search, but how we as marketers do our work.
Think again.
360 Scouting · Hybrid
Video scouting for professional football clubs — finding the most suitable players using elite video scouts across three continents.
MarketingTribune
Monthly column on developments in marketing in the MarketingTribune magazine.
Emerce
Regular contributor on social media and video marketing.
Marketingfacts
Long-running contributor to one of the most popular Dutch marketing blogs, focused on YouTube and social video marketing.
5PM Deutschland · Cologne, Germany
Team5pm · Amsterdam
Full-service YouTube agency for publishers and brands — data-driven strategy, content creation, channel growth, advertising and video sales.
Meet the rest of the Thinkagain team.
Studio Catwise · Amsterdam
YouTube-first production studio (part of Team5pm) specialised in long-watch-time video content.
Likeconomics · Amsterdam
Helping companies use Facebook and Instagram effectively through knowledge sharing, social marketing and advertising.
RTL Nederland · Hilversum
Owned the social media strategy across RTL TV brands (RTL 4/5/7/8), programmes (Voetbal Inside) and VOD platform RTL XL.
Spil Games · Hilversum
Social marketing strategy plus search and online advertising for a games publisher serving 200M monthly visitors.
SEA Blog
First independent Dutch blog about search engine advertising (AdWords, Yahoo!, Bing, Facebook Advertising).
Traffic4u
Optimised online advertising campaigns and online-marketing advice for multiple clients.
Ordina
Master's thesis at Ordina Oracle Solutions on the effect of corporate blogs on corporate reputation and word-of-mouth.
