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All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

During yesterday's keynote, one thing became crystal clear: the traditional search engine we've known for three decades is being taken over by AI, piece by piece. Google Search is shifting from an index of blue links to a proactive, agentic ecosystem and today, several new elements were added to it.

EMErik Mus·20 May 20266 min

AI Search

ChatGPT recommends your competitor. Why not you?

Admit it, you've probably asked ChatGPT which solution is best in your market. Your competitor came up. You didn't. The reflex is predictable: create more content, start tracking prompts, get a GEO tool.

PMPeter Minkjan·7 Apr 20261 min

AI Search

GEO goes much further than optimizing your own website

Since ChatGPT and other LLMs (Perplexity, Claude, Gemini) have been introduced, a fierce debate has raged between two camps. Both agree that these platforms are emerging as new search engines, but what really matters is how do you get your brand recommended?

PMPeter Minkjan·20 Feb 20263 min

AI Search

AI Search: visibility is a solution, not a strategy

Since ChatGPT and other AI tools emerged as search platforms, a whole new industry has emerged: Generative Engine Optimization, or GEO (we prefer to call it AI Search). The promise is tempting. People search differently, no longer via Google but on ChatGPT and similar. So you need to track your “AI visibility”. Optimize your content for LLMs. And pay a hefty monthly subscription for it.

PMPeter Minkjan·19 Feb 20269 min

Insights

Sharp AI insights in your inbox

All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

ChatGPT recommends your competitor. Why not you?

GEO goes much further than optimizing your own website

AI Search: visibility is a solution, not a strategy