Erik Mus

Erik has been working in marketing since 2012. What started as an all-round marketer evolved through brand activations, YouTube and social media, advertising to an ever-growing fascination with how platforms work and how they keep changing.

That fascination has only grown now that AI is fundamentally changing the landscape: how people orient themselves and how you do your work by using AI smartly. Erik now builds complete apps and systems with AI tools like Claude Code and Cursor, without writing a single line of code.

Specialties

20 articles by Erik

Career

Co-Founder

Marketing Business Partner a.i.

Social Media Specialist

Commercial Lead

Strategy & New Business Manager

Account Manager

Project Manager

Creative Producer

Productie Assistent

Marketing Manager

Hoofdcoach eerstejaars wedstrijdploegen

Web Designer & Social Media

Hoofdredacteur & Webdesign

Why Europe must become less dependent on American (or Chinese) AI

Our digital workspace, ThinkagainOS, now has a brain of its own

All the announcements from Google I/O, where they say it themselves: "Google search is AI search"

AI engineering has become what prompt engineering promised to be

What Y Combinator's latest investment list teaches us about the digital future for companies

We built our own AI-first Workspace, CMS, CRM, social media management tool, and more

The people working fastest with AI are also the most worried about their jobs

Build your own digital brain and always have all your saved knowledge at hand

One in three Dutch workers uses AI, saving 2 hours per week

Anthropic is quietly building its own OpenClaw and here's what you can do with it

The AI gain most teams are leaving on the table

Why AI improves faster than you think and why your brain can't keep up

The Agent Race: How AI Labs Are Copying the Features That Made OpenClaw Viral

CBS: Almost half of working people in the Netherlands think AI can do work. What do you do with that?

The five levels of AI: where are we really and what does that mean for you

Claude Cowork and skills: AI that not only talks, but also does

The origins and exponential growth of AI: From wooden chess robot to digital colleague

It's time to rethink how AI and you will do your work

The AI paradox: why more productivity doesn't mean less work

2026: The year of Agentic Engineering