
Why Claude, with Cowork, Skills and integrations in Excel and PowerPoint, when used properly, fundamentally changes the work you and I do every day and how you can use this too.

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Erik has been working in marketing since 2012. What started as an all-round marketer evolved through brand activations, YouTube and social media, advertising to an ever-growing fascination with how platforms work and how they keep changing. That fascination has only grown now that AI is fundamentally changing the landscape: how people orient themselves and how you do your work by using AI smartly. Erik now builds complete apps and systems with AI tools like Claude Code and Cursor, without writing a single line of code.