Claude Cowork and skills: AI that not only talks, but also does

Erik has been working in marketing since 2012. What started as an all-round marketer evolved through brand activations, YouTube and social media, advertising to an ever-growing fascination with how platforms work and how they keep changing. That fascination has only grown now that AI is fundamentally changing the landscape. The new way people orient themselves through AI search, but also how marketers do their work by smartly using AI. Erik now builds websites and apps without writing a single line of code. Not because he has to, but because he can.