AI Search: visibility is a solution, not a strategy

Since ChatGPT and other AI tools emerged as search platforms, a whole new industry has emerged: Generative Engine Optimization, or GEO (we prefer to call it AI Search). The promise is tempting. People search differently, no longer via Google but on ChatGPT and similar. So you need to track your “AI visibility”. Optimize your content for LLMs. And pay a hefty monthly subscription for it.