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Peter Minkjan

Peter werkt sinds 2008 in search en digitale strategie. Bij Think again onderzoekt hij hoe AI het zoeklandschap en het marketingvak fundamenteel verandert.

4 articles

Kenniswerk

The magic formula: why a less good professional surpasses you (and how to prevent that)

I was recently doing an analysis that would normally have taken me half a day. To be honest, I had already postponed it a few times because I didn't feel like it. Collecting and exporting data from different sources, merging, research, recognizing patterns, making connections, writing a clear story. Now it took me less than an hour. And the result was better than what I made in half a day.

PMPeter Minkjan·20 Feb 20269 min

AI Search

GEO goes much further than optimizing your own website

Since ChatGPT and other LLMs (Perplexity, Claude, Gemini) have been introduced, a fierce debate has raged between two camps. Both agree that these platforms are emerging as new search engines, but what really matters is how do you get your brand recommended?

PMPeter Minkjan·20 Feb 20263 min

Opinie

"This doesn't make any sense at all"

Why curiosity is the most important AI skill. And what questions you should ask yourself now.

PMPeter Minkjan·20 Feb 202610 min

AI Search

AI Search: visibility is a solution, not a strategy

Since ChatGPT and other AI tools emerged as search platforms, a whole new industry has emerged: Generative Engine Optimization, or GEO (we prefer to call it AI Search). The promise is tempting. People search differently, no longer via Google but on ChatGPT and similar. So you need to track your “AI visibility”. Optimize your content for LLMs. And pay a hefty monthly subscription for it.

PMPeter Minkjan·19 Feb 20269 min