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In one year, AI went from a useful tool in a chatbot to a system that does my job better than I do on many fronts. This is the story of that tipping point, why it applies to every field, and what we are going to do about it.

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Erik werkt sinds 2012 in marketing en digitale strategie. Bij Think again onderzoekt hij hoe AI de manier waarop we werken en het marketingvak fundamenteel verandert.