EM

Erik Mus

Erik werkt sinds 2012 in marketing en digitale strategie. Bij Think again onderzoekt hij hoe AI de manier waarop we werken en het marketingvak fundamenteel verandert.

16 articles

What Y Combinator's latest investment list teaches us about the digital future for companies

And which three categories we strongly believe in for ourselves to be working on, and worth thinking about for you too.

EMErik Mus·28 Apr 20268 min

We built our own AI-first Workspace, CMS, CRM, social media management tool, and more

Which means we don't use Slack. No HubSpot. No Notion, no Linear, no Asana, no Buffer, and no WordPress for our CMS either. We built it all ourselves, and everything talks to each other.

EMErik Mus·26 Apr 20266 min

The people working fastest with AI are also the most worried about their jobs

What 81,000 Claude users tell us about the economics of AI, and what that says about how you introduce AI in your organisation.

EMErik Mus·22 Apr 20265 min

Productiviteit

Build your own digital brain and always have all your saved knowledge at hand

How an LLM turns your bookmarks and scattered notes into a real knowledge base.

EMErik Mus·17 Apr 202613 min

One in three Dutch workers uses AI, saving 2 hours per week

Major international study reveals what AI delivers for users in the Netherlands, why two-thirds still don't use it, and the one factor that makes the difference.

EMErik Mus·31 Mar 20265 min

Productiviteit

Anthropic is quietly building its own OpenClaw and here's what you can do with it

In three months, Anthropic launched nearly every feature that made OpenClaw popular. Coincidence? We don't think so and we'll show you what you can do with it.

EMErik Mus·21 Mar 202612 min

The AI gain most teams are leaving on the table

Most organizations use AI as an individual productivity tool. One person working in one chat window, getting things done faster. And yes, that works — so by all means, keep doing it. But it doesn't scale, even where it could. The real productivity gains are elsewhere: at the boundaries between people, roles, and departments. Exactly where context is still lost every day.

EMErik Mus·20 Mar 20266 min

Opinie

Why AI improves faster than you think and why your brain can't keep up

An old story about grains of rice on a chessboard explains why the AI revolution keeps surprising you.

EMErik Mus·27 Feb 20267 min

Productiviteit

The Agent Race: How AI Labs Are Copying the Features That Made OpenClaw Viral

At the end of January 2026, an open-source project by Austrian developer Peter Steinberger went viral. OpenClaw (formerly Clawdbot, then Moltbot after a trademark complaint from Anthropic) allowed millions of people to experience for the first time what a personal AI agent can really do.

EMErik Mus·25 Feb 20267 min

Kenniswerk

CBS: Almost half of working people in the Netherlands think AI can do work. What do you do with that?

New CBS research shows: those who use AI understand best what is coming. And that's exactly why you need to start now.

EMErik Mus·25 Feb 20264 min

Productiviteit

The five levels of AI: where are we really and what does that mean for you

You've probably heard someone say, "AI is just a chatbot." Or just the opposite: “AI will soon take over all our work.” Both statements are equally unhelpful. The reality is a lot more nuanced and a lot more interesting.

EMErik Mus·19 Feb 20268 min

AI Tools

Claude Cowork and skills: AI that not only talks, but also does

Why Claude, with Cowork, Skills and integrations in Excel and PowerPoint, when used properly, fundamentally changes the work you and I do every day and how you can use this too.

EMErik Mus·18 Feb 202611 min

Longread

The origins and exponential growth of AI: From wooden chess robot to digital colleague

How artificial intelligence went from trick to transformation in two hundred years and why the last three years changed everything

EMErik Mus·13 Feb 202621 min

Opinie

It's time to rethink how AI and you will do your work

In one year, AI went from a useful tool in a chatbot to a system that does my job better than I do on many fronts. This is the story of that tipping point, why it applies to every field, and what we are going to do about it.

EMErik Mus·12 Feb 20268 min

Productiviteit

The AI paradox: why more productivity doesn't mean less work

New Harvard research shows that AI tools do not make work easier, but intensify it. What does this mean for how we use AI and what can organizations do about it?

EMErik Mus·9 Feb 20269 min

Opinie

2026: The year of Agentic Engineering

From vibe coding to craftsmanship, why this is the year that AI will really deliver value. Also for people who cannot code themselves, but know well what software could do for them.

EMErik Mus·9 Feb 20268 min

Erik Mus

16 articles

What Y Combinator's latest investment list teaches us about the digital future for companies

We built our own AI-first Workspace, CMS, CRM, social media management tool, and more

The people working fastest with AI are also the most worried about their jobs

Build your own digital brain and always have all your saved knowledge at hand

One in three Dutch workers uses AI, saving 2 hours per week

Anthropic is quietly building its own OpenClaw and here's what you can do with it

The AI gain most teams are leaving on the table

Why AI improves faster than you think and why your brain can't keep up

The Agent Race: How AI Labs Are Copying the Features That Made OpenClaw Viral

CBS: Almost half of working people in the Netherlands think AI can do work. What do you do with that?

The five levels of AI: where are we really and what does that mean for you

Claude Cowork and skills: AI that not only talks, but also does

The origins and exponential growth of AI: From wooden chess robot to digital colleague

It's time to rethink how AI and you will do your work

The AI ​​paradox: why more productivity doesn't mean less work

2026: The year of Agentic Engineering

The AI paradox: why more productivity doesn't mean less work