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At the end of January 2026, an open-source project by Austrian developer Peter Steinberger went viral. OpenClaw (formerly Clawdbot, then Moltbot after a trademark complaint from Anthropic) allowed millions of people to experience for the first time what a personal AI agent can really do.

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Erik werkt sinds 2012 in marketing en digitale strategie. Bij Think again onderzoekt hij hoe AI de manier waarop we werken en het marketingvak fundamenteel verandert.