I was recently doing an analysis that would normally have taken me half a day. To be honest, I had already postponed it a few times because I didn't feel like it. Collecting and exporting data from different sources, merging, research, recognizing patterns, making connections, writing a clear story. Now it took me less than an hour. And the result was better than what I made in half a day.
PM
PMPeter has been working in the world of search since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing. That fascination has only grown now that AI is fundamentally changing the landscape: how people search and how we do our daily work.
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